Speed is a brand decision
Fast pages feel trustworthy and are easier to promote. Performance reduces bounce rates, improves ad quality scores, and helps users complete tasks. Start with a simple budget for images, scripts, and fonts. Design with system type where possible, defer non-essential scripts, and lazy-load media. Measure with real-user data and keep a short list of metrics that track business outcomes.
- Set performance budgets and audit monthly
- Compress and properly size images
- Defer or remove non-essential third-party scripts
Structure your brand for growth
A clear brand system lowers friction for every new page, ad, and deck. Start with a positioning statement that reflects real customer outcomes. Create a compact guideline covering logo rules, color contrast, typography scales, and component usage. Templates for common assets keep teams fast and consistent without heavy approvals.
- Define a single narrative and proof points
- Document color contrast and accessible type sizes
- Ship reusable templates for landing pages and ads
Privacy-first analytics
Track only what you need and make consent obvious. Define meaningful events aligned with goals, such as lead submissions or donations. Avoid dark patterns and respect user choices. Provide a simple way to opt out and keep your reports focused on outcomes rather than vanity metrics.
- Map events to clear KPIs
- Store data with consent and clear retention
- Communicate changes in your privacy policy
